A multi-platform content franchise inspiring change & social good.
Increase Salesforce’s marketing reach and impact. Expand brand awareness, consideration & engagement.
Highlight C-Suite, influencers & thought leaders using their platform to make a difference.
Partner with major league brands and CEOs to tell stories & strengthen B2B & B2C relationships.
THE ASK
Concept, launch strategy, and plan five years of programming for the “Salesforce Studios” business unit across events, content & partnerships.
Spearhead, develop & execute ownable event and digital experiences, omnichannel content, launches, & strategic brand, media & marketing.
THE PLAN
Make Change universe (series, events, digital)
Leading Through Change franchise
Force Multiplier franchise
Trailblazer franchise
The Inflection Point with Fortune 500 CEOs including: Sundar Pichai (Google), Jim Farley (Ford), Anjali Sud (Vimeo)
THE PROGRAM
20 industry awards - outstanding content and marketing programming
700 million views of Leading Through Change
70 new strategic brand, media, and marketing partners
2,000 Make Change event attendees, 45% Fortune 500 C-Suite
26 The Inflection Point episodes
NOTABLE COVERAGE
Hollywood Reporter, CNET, PEOPLE Magazine, ET Canada, Variety & Forbes
THE RESULT
