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A unique brand and retail experience in Miami.
Showcase Levi’s customization offerings, the all-new FLX laser technology and Levi’s Tailor Shop while celebrating collaboration and sustainability.
THE ASK
A visually stunning open plan, pop-up retail experience in Wynwood, Miami, with programmed feature events and artist collaborations.
THE PLAN
‘Always On’ event programming: Art Basel, Super Bowl, Khalid Global Product Launch, Girls Don’t Cry, BAPE & OBEY collaborations.
Global launch of Levi’s customization technology. Workshops with Shepard Fairey, Futura, Don C, ASAP Ferg, A-Trak & Winnie Harlow. Sustainable partnerships with local companies.
THE PROGRAM
5 months active
139K+ total visitors
498 million media impressions
33 million social media impressions
NOTABLE COVERAGE
Hypebeast, Adweek
THE RESULT
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