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A grand, immersive, experiential love letter to the 501 jean.
A flagship brand experience celebrating the 150th Anniversary of the 501 jean, made scalable for global markets.
THE ASK
A multi-day landmark event in San Francisco, with a full experiential toolkit.
THE PLAN
Archival 501 jeans museum.
Custom 501 jeans factory.
Performances from Anderson .Paak, DJ Shadow, Tune-Yards, mxmtoon, Toro Y Moi & Tommy Guerrero.
Save The Music student workshop with DJ Shadow.
THE PROGRAM
2023 Winner of Adweek Experiential Award:
Best Experiential Activation over $1m
8K attendees in 9 days
2.7bn impressions
$40m media value
All programs sold out
Global rollout in 15 markets
THE RESULT
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