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A massive gathering of music, sports & gaming fans in Las Vegas.
Make a big statement to key global customers, media and consumers with a live event.
THE ASK
An annual destination-based experience, amplified with content.
Festival style concerts, hotel property takeover, social activations & VIP retreat.
THE PLAN
Live shows from Doja Cat, The Kid LAROI, Khalid, RUN DMC, Pitbull, Bebe Rexha, Ellie Goulding, Martin Garrix, Quincy Jones, Armin van Buuren, Mabel and more.
Environmental design & fabrication, projection mapping and video content for 8 venues.
6 custom built stages + 360 on-site talent management.
THE PROGRAM
445,000+ RSVPs
42,000+ Attendees
26+ Brand Activations
14 VIP Experiences
13.5bn Media & Social Impressions
NOTABLE COVERAGE
Rolling Stone, Hypebeast, Forbes, Elle, People, Access Hollywood and more
THE RESULT
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